Visit Leicester is launching a new campaign celebrating Hidden Gems around the city and the county. These are the places that Leicester and Leicestershire locals love, the spots that visitors might not know about or have considered visiting before, but once they do, want to tell everyone! We all know about the large attractions around Leicestershire, but what about those that are equally excellent but maybe not as well known or off the beaten track. That’s exactly why Vi

New figures have revealed that the economic impact of the tourism sector in Leicester and Leicestershire is worth £2.676 billion, despite a challenging environment for these businesses. This figure relates to activity in 2025 and is up by 4.62% on the 2024 figure of £2.558 billion. Over 32.5 million people visited the city and county in 2025, this is an increase of 1.65% on the previous year’s figure of 32.04 million, which was 2.4% up on 2023. Of these numbers, the county