Ease off, before it kicks off’ – the message of Leicestershire Police’s new behaviour change campaign which aims to reduce and prevent violent crime within the night time economy caused by cocaine use. Designed by police colleagues and behaviour change experts, the data-led campaign, which is aimed at men aged between 18 and 40-years-old, encourages men using cocaine on a night out to get support and take back control. Launching today (Tuesday 1 August), #CharlieIsInControl c