Easter comes early for Central England Co-op customers as chocolate treats fly from the shelves

Central England Co-op customers have shown the pull of an Easter chocolate treat is too much to resist, whatever the time of year, as new data reveals tens of thousands of crème eggs and mini eggs have been sold since hitting stores on Boxing Day.

While people were polishing off the last of the Christmas chocolate or looking to cut back on sweet treats in favour of something slightly healthier, the perennial Easter favourites have still found their way into customer baskets.

The latest data from Central England Co-op shows that 64,000 Cadbury Crème Eggs and 58,000 packets of Cadbury Mini Eggs have been sold in its stores since December 26.

Store manager Kev Morris said: “Every year we get asked ‘why are you stocking Easter products already?’ The truth is that the demand is there and as a convenience retailer we aim to make sure we can meet all our customer’s needs.

“While a lot of people see January as a time to get healthier and cut back, the lure of a crème egg or a packet of mini eggs is often too much to resist and much easier to justify after a trip to the gym or as a small treat alongside a healthy diet.

“The popularity of Easter products shows no sign of slowing. We have also stocked hot cross buns all year round for the last four years due to customer demand and they have become a weekly staple for many people.”

Central England Co-op expects to see around four million Easter eggs and related treats make their way through its Leicester distribution hub in the run-up to Easter this year.

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