The popular physical activity game Beat the Street gets underway in Leicester next week!

People of all ages are invited to ditch the car and get active as Beat the Street Leicester gets underway across the whole city from Wednesday, 26th May to Wednesday. 7th July.




Beat the Street is a free, interactive game that encourages people of all ages to incorporate physical activity into their daily lives. The game has just come to a conclusion in Wigston where 3,230 people played and walked, cycled, ran and wheeled a total of 32,803 miles. It has also previously been played twice in Blaby district and once in the north west of Leicester.


Now the game is set to take place across the whole of Leicester. Beeping and flashing sensors called Beat Boxes will be placed on lampposts around the area for the duration of the six-week game.


Primary school pupils will be provided with fobs while parents and teachers will receive a card from the school so they can accompany children. The wider community can pick up a contactless card from a distribution point listed at www.beatthestreet.me/leicester


Players then walk, roll, scoot, cycle or run between the 350 Beat Boxes scoring points with their fobs or cards as they go. The further players travel, the more points they score for their community or school team. Each week is themed with different activities to help participants get the most out of their Beat the Street experience.


The game takes place outdoors but the Beat Boxes have been made more sensitive so you do not need to touch it. Players can simply hover their card or fob near the sensor and it will register the swipe.


Beat the Street is being delivered by Intelligent Health and is funded by the National Lottery on behalf of Sport England, Leicester City Council, and the Canal and River Trust.


Cllr Vi Dempster, Leicester City Council assistant city mayor and lead member for health, said: “We are delighted to bring this fun game to the whole of Leicester and we can’t wait to see how far everyone is able to walk, run, wheel, cycle and scoot as part of their daily exercise during the Beat the Street challenge.”


Prof Ivan Browne, Leicester’s director of Public Health added: “Leicester has been very hard hit by the pandemic so we’re delighted that Beat the Street will bring a fun competition to the city while by getting us all outdoors again, and exercising safely.”


Phil Mulligan, regional director for the Canal & River Trust, added: “We’re pleased to be supporting Beat the Street Leicester again as its ethos of getting into green spaces, parks and waterways fits in exactly with our mission to help people enjoy the canals and rivers and using them to help look after their physical or mental health.”


More information will be available at www,beatthestreet.me/Leicester and on social media @BTSLeicester